Why is the iPhone 12 selling so well?

I believe that the fans who have been paying attention to Mingmei Infinite should know that on October 14th this year, Apple’s new generation of mobile phone iPhone 12 has been long-awaited, and fans have waited more than a month to see its true face. . As the world’s most well-known mobile phone brand, Apple’s new phones released every year will attract the attention of the entire industry and many consumers, and this year’s iPhone 12 is no exception, and it is even more popular!

Why is the iPhone 12 selling so well?

There is no doubt about the popularity of the iPhone 12 series. From the initial pre-sale, Apple’s official website was crowded, and then when the official sale was launched, there was a situation where the price increase could not be grabbed offline, which also made many consumers choose to follow the trend. .

In fact, the iPhone 12 series is indeed of great significance to Apple, because this is the first 5G mobile phone handed over by Apple, and it is considered to have caught up with this “last train”. From the perspective of market feedback, users who choose the iPhone 12 series There are not a few, and according to the data, the order volume has reached twice that of the iPhone 11 in the same period last year.

According to foreign media reports, due to high consumer demand for the iPhone 12 series, especially the iPhone 12 Pro series, which will lead the entire iPhone product line, it is expected to complete 80 million shipments in the last quarter of this year.

The report also mentioned that some third-party agencies have raised their iPhone production forecasts for the fourth quarter, partly due to the iPhone 12 Pro Max and iPhone 12 mini launched this month, and partly due to the iPhone 12 series launched last month. Two, namely iPhone 12 and iPhone 12 Pro.

Analysts also said that the iPhone 12 series will account for 82% of total iPhone shipments in the fourth quarter of this year, which is higher than the average of 72% of the iPhones produced by Apple in the fourth quarter of the previous two years. .

In fact, the latest report by Ming-Chi Kuo, a well-known analyst at Tianfeng International, also shows that among the four new Apple mobile phones, the iPhone 12 Pro series is not sold enough, or the sales volume exceeds expectations, while the remaining two (iPhone 12 and iPhone 12) mini) sales were lower than expected.

Ming-Chi Kuo said that the better-than-expected demand for iPhone 12 Pro and Pro Max offset the lower-than-expected demand for 12 and 12 mini, so overall iPhone shipments were better than expected. iPhone replacement needs.

Affected by the epidemic, everyone’s purchase budget should be lower this year, but the sales of the most expensive iPhone 12 Pro series are better.

The current delivery time for the official website of the iPhone 12 Pro series is three weeks later.

Why is the iPhone 12 selling so well?

In addition, it is worth mentioning today that the cost of the iPhone 12 is exposed. Not recently, the third-party analysis agency Fomalhaut sent an estimate of the material cost of the iPhone 12, and its final BOM price was $373, or about 2,500 yuan.

Judging from this estimated material cost, it is still the screen that accounts for the bulk. The OLED screen of the iPhone 12 (including the screen driver chip, etc.) is $70, while the A14 processor is $40, and the memory and flash memory are combined at $32. , Sony CMOS costs about $8 and so on.

The current prices of the iPhone 12 in China are 6299 yuan (64GB), 6799 yuan (128GB) and 7599 yuan (256GB).

Cook has complained about these third-party agencies many times before, thinking that it is meaningless to simply analyze the BOM cost of mobile phones, and it is true.

Before a new machine goes on the market, it needs to design, manufacture OEM, transportation, packaging, publicity and other links, and these all have costs, so it is not meaningful to look at the BOM cost alone.

According to the dismantling, in the iPhone 12, parts made in China account for less than 5% of the total manufacturing cost. Foreign media believe that this may be because Apple is worried that the Sino-US trade friction will bring uncertainty, so it deliberately reduces the cost. Proportion.

It is worth noting that the main production plants of Apple’s iPhone series are still mainly concentrated in mainland China. In terms of manufacturing, Apple is still unable to reduce its dependence on China in a short period of time. However, Apple is now also requiring Chinese manufacturers to build factories in Southeast Asia and other places.

In addition, looking back, Apple, as a global company, needs to consider the different needs of users in different countries and regions around the world. They naturally have to weigh and make choices.

The iPhone product line is different from the rich product lines of other Android manufacturers, and although the iPhone 12 series has expanded to 4 single products, it faces a relatively single user. In a way, the most important thing for Apple to use a product with such a large audience is not to think about how to make the selling point absolutely stand out, but to make sure it doesn’t make mistakes. The whole decision-making process is not easy and always sacrificed for super selling points.

The only confusion is why such basic functions like signaling, battery and charging are given such low weight in Apple’s internal decisions?

In addition, although the iPhone 12 has been widely criticized, consumers are more concerned about its undoubted highlights. For example, A14 Bionic processor and iOS 14 system.

As the world’s second 5nm process chip, the number of transistors in the A14 processor can reach 11.8 billion, and its performance can be said to be rare. And the performance of the iPhone 12 equipped with this chip is naturally no need to worry.

Of course, the iOS system, which is exclusively owned by Apple, is not only one of the smoothest systems in the world, but also the safest system in the world. In terms of privacy protection, it is still the object pursued by the Andriod system. From these two points alone, the iPhone 12’s poor battery life, weak signal, and other issues, as well as cost-effectiveness, are minimal.

Finally, what Mingmei wants to say is: Although Apple’s iPhone 12 has been controversial since its release, it is quite touching that hundreds of millions of fruit fans around the world support Apple products with actual purchases.

I believe that the fans who have been paying attention to Mingmei Infinite should know that on October 14th this year, Apple’s new generation of mobile phone iPhone 12 has been long-awaited, and fans have waited more than a month to see its true face. . As the world’s most well-known mobile phone brand, Apple’s new phones released every year will attract the attention of the entire industry and many consumers, and this year’s iPhone 12 is no exception, and it is even more popular!

Why is the iPhone 12 selling so well?

There is no doubt about the popularity of the iPhone 12 series. From the initial pre-sale, Apple’s official website was crowded, and then when the official sale was launched, there was a situation where the price increase could not be grabbed offline, which also made many consumers choose to follow the trend. .

In fact, the iPhone 12 series is indeed of great significance to Apple, because this is the first 5G mobile phone handed over by Apple, and it is considered to have caught up with this “last train”. From the perspective of market feedback, users who choose the iPhone 12 series There are not a few, and according to the data, the order volume has reached twice that of the iPhone 11 in the same period last year.

According to foreign media reports, due to high consumer demand for the iPhone 12 series, especially the iPhone 12 Pro series, which will lead the entire iPhone product line, it is expected to complete 80 million shipments in the last quarter of this year.

The report also mentioned that some third-party agencies have raised their iPhone production forecasts for the fourth quarter, partly due to the iPhone 12 Pro Max and iPhone 12 mini launched this month, and partly due to the iPhone 12 series launched last month. Two, namely iPhone 12 and iPhone 12 Pro.

Analysts also said that the iPhone 12 series will account for 82% of total iPhone shipments in the fourth quarter of this year, which is higher than the average of 72% of the iPhones produced by Apple in the fourth quarter of the previous two years. .

In fact, the latest report by Ming-Chi Kuo, a well-known analyst at Tianfeng International, also shows that among the four new Apple mobile phones, the iPhone 12 Pro series is not sold enough, or the sales volume exceeds expectations, while the remaining two (iPhone 12 and iPhone 12) mini) sales were lower than expected.

Ming-Chi Kuo said that the better-than-expected demand for iPhone 12 Pro and Pro Max offset the lower-than-expected demand for 12 and 12 mini, so overall iPhone shipments were better than expected. iPhone replacement needs.

Affected by the epidemic, everyone’s purchase budget should be lower this year, but the sales of the most expensive iPhone 12 Pro series are better.

The current delivery time for the official website of the iPhone 12 Pro series is three weeks later.

Why is the iPhone 12 selling so well?

In addition, it is worth mentioning today that the cost of the iPhone 12 is exposed. Not recently, the third-party analysis agency Fomalhaut sent an estimate of the material cost of the iPhone 12, and its final BOM price was $373, or about 2,500 yuan.

Judging from this estimated material cost, it is still the screen that accounts for the bulk. The OLED screen of the iPhone 12 (including the screen driver chip, etc.) is $70, while the A14 processor is $40, and the memory and flash memory are combined at $32. , Sony CMOS costs about $8 and so on.

The current prices of the iPhone 12 in China are 6299 yuan (64GB), 6799 yuan (128GB) and 7599 yuan (256GB).

Cook has complained about these third-party agencies many times before, thinking that it is meaningless to simply analyze the BOM cost of mobile phones, and it is true.

Before a new machine goes on the market, it needs to design, manufacture OEM, transportation, packaging, publicity and other links, and these all have costs, so it is not meaningful to look at the BOM cost alone.

According to the dismantling, in the iPhone 12, parts made in China account for less than 5% of the total manufacturing cost. Foreign media believe that this may be because Apple is worried that the Sino-US trade friction will bring uncertainty, so it deliberately reduces the cost. Proportion.

It is worth noting that the main production plants of Apple’s iPhone series are still mainly concentrated in mainland China. In terms of manufacturing, Apple is still unable to reduce its dependence on China in a short period of time. However, Apple is now also requiring Chinese manufacturers to build factories in Southeast Asia and other places.

In addition, looking back, Apple, as a global company, needs to consider the different needs of users in different countries and regions around the world. They naturally have to weigh and make choices.

The iPhone product line is different from the rich product lines of other Android manufacturers, and although the iPhone 12 series has expanded to 4 single products, it faces a relatively single user. In a way, the most important thing for Apple to use a product with such a large audience is not to think about how to make the selling point absolutely stand out, but to make sure it doesn’t make mistakes. The whole decision-making process is not easy and always sacrificed for super selling points.

The only confusion is why such basic functions like signaling, battery and charging are given such low weight in Apple’s internal decisions?

In addition, although the iPhone 12 has been widely criticized, consumers are more concerned about its undoubted highlights. For example, A14 Bionic processor and iOS 14 system.

As the world’s second 5nm process chip, the number of transistors in the A14 processor can reach 11.8 billion, and its performance can be said to be rare. And the performance of the iPhone 12 equipped with this chip is naturally no need to worry.

Of course, the iOS system, which is exclusively owned by Apple, is not only one of the smoothest systems in the world, but also the safest system in the world. In terms of privacy protection, it is still the object pursued by the Andriod system. From these two points alone, the iPhone 12’s poor battery life, weak signal, and other issues, as well as cost-effectiveness, are minimal.

Finally, what Mingmei wants to say is: Although Apple’s iPhone 12 has been controversial since its release, it is quite touching that hundreds of millions of fruit fans around the world support Apple products with actual purchases.

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Author: Yoyokuo