Ssangyong Motor released the first gasoline-engine SUV for the Chinese market this year-Korando. The hot sales of this model has enabled Ssangyong Motor’s sales in China to soar, and the growth rate is nearly 2.5 times higher than that of last year. In this regard, Ssangyong Motor President Li Yuyi said in an interview with Netcom a few days ago: “In view of the increasing proportion of SUV sales in the Chinese market, Ssangyong Motor is confident in its future market performance in China.” In addition, due to many regions in China Restricting the purchase of diesel vehicles, Ssangyong Motor has also begun to develop gasoline engines for the Chinese market. President Li Yuyi also stated that “for the Chinese market, a 2.0T engine will be launched in 2016.” The six models currently sold in China are expected to be equipped with this new gasoline “T” engine.
Ssangyong Motor, which focuses on SUV production, is compared with other auto companies that produce SUV models in China. In addition to the brand’s inferior brand influence as other competitors, it is also the problem of diesel engines that has been greatly restricted, resulting in its 2012 annual sales volume of less than 3,000 units. Hyundai Motor, also a Korean automaker, has begun to install 2.0T supercharged engines on the new Shengda models. At present, the hot-selling SUVs in China, such as Haval H6, Tiguan and Escape, are all launching gasoline “T” engines without exception.
At this stage, SsangYong sells a total of 6 models in China, including 5 SUV models (Korando, Actyon, Lester W, Road Di, and Xiangyu) and 1 luxury car chairman. At present, except for Korando, Actyon and the chairman of the sedan, the rest of the models only provide diesel engines, which also makes the three Ssangyong SUV models have great limitations on the sales level. In the future, in order to enhance the competitiveness of the above-mentioned six models, it will be an inevitable choice to be equipped with a new 2.0T supercharged engine.
In view of the substantial increase in sales in China this year, Ssangyong Motor plans to adjust its sales target for next year to 20,000 vehicles, and the launch of new vehicles will also be further strengthened. Li Yuyi said: “Next year, SsangYong Motors will launch the new Actyon at the beginning of the year, followed by another Korando pickup truck to strengthen its product lineup in China.”
For Ssangyong Motors, Russia is currently the largest market for the brand in the world. The Chinese market currently accounts for only 10% of exports. Declining sales. Li Yuyi believes that the Chinese SUV market is currently in a stage of rapid growth, and the export ratio of Ssangyong Motors in China will increase to 20% in the future. Coupled with more engines built for Chinese consumers, I believe Ssangyong Motors will have even more outstanding products in China. Market performance.
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