Product competition continues, and the smart home market is really waiting

At present, smart products have been rapidly promoted in the market, and products such as smart light control, smart speakers, and smart refrigerators have entered the homes of ordinary people. Especially in the era of AIoT, the smart home market is eagerly awaiting.

At present, smart products have been rapidly promoted in the market, and products such as smart light control, smart speakers, and smart refrigerators have entered the homes of ordinary people. Especially in the era of AIoT, the smart home market is eagerly awaiting.

In the era of AIoT, the smart home industry has entered a golden age. Relevant enterprises are actively deploying the smart home market and producing smart products that are favored by consumers. In order to further strengthen the exchange of products, technologies and solution applications between enterprises, Dabit Information successfully held the 2nd (Shenzhen) AI+IoT and Smart Home Technology Seminar on November 6, 2020, to build a platform for the smart home industry. The valuable information platform has attracted many industry colleagues to attend the conference.

A collection of products and solutions, some companies have made considerable progress

In this seminar, major exhibitors brought their latest products and solutions to the show, attracting many colleagues in the smart home industry to come to exchange and learn. DBT reporters interviewed some exhibitors.

Relatively speaking, the current mainstream solutions for smart home design are mostly discrete solutions, such as mainstream smart door locks, as well as TWS headsets, smart speakers, and smart lighting. Especially for smart door locks, its portability will become higher and higher. Smart speakers are also getting better and better in terms of sound effects, interacting with mobile phones and bringing some new experiences to people.

Product competition continues, and the smart home market is really waiting
Seminar enterprise Display area

The reporter learned that for intelligent lighting, Shengquan brought products that realize the control of lights through mobile phone Bluetooth and MCU. Its feature is that it can control a large series of LED color screens with only one wire, which is equivalent to a fully intelligent state. Xinwang Micro brought a single group of low-power MCU and a high-performance and high-computing MCU used in smart door locks at this meeting.

Liu Yang, sales manager of Jingxun Software in South China, introduced to reporters that Jingxun’s market-breaking smart classroom solution realizes infinite control with ultra-low latency through mobile phone Bluetooth, and achieves extremely fast installation and one-click scan code replacement; In the case of AI control, it also helps manufacturers solve the pain points of maintenance and installation.

It is understood that Foshan Lighting is not just a lamp, it also combines a lamp with a smart speaker, and also realizes wireless charging, so that the lamp is no longer just a lighting function, but has more rich functions, truly realizing wisdom. illumination.

With the advent of the AIoT era, smart homes have made certain breakthroughs, and related companies have also made certain achievements in smart homes.

The reporter learned that regarding the combination of AI and IoT, Shenzhen Heertai has already begun to deploy an Internet platform about five or six years ago. Especially in the past two years, the growth rate of the market and technology has been continuously improved. For the smart home field, Heertai has set up a smart home business unit, and plans to intervene in AI and IoT controllers from the products that employees wear and use in their daily lives. For example, socks, shoes, clothes, hats, chairs, tables, etc. worn in daily life will be added to the controller with the development in the future. After these controllers are added to employees’ daily wearables, they will collect relevant daily data as the hardware and data foundation for future AI big data operations.

Shi Shuizheng, the market development manager of Xinwangwei, said that smart home is the market direction of Xinwangwei’s key development. For smart homes, Xinwangwei is currently developing some products related to Bluetooth, and it will be deployed in the future as the application of Bluetooth becomes more and more extensive.

Liu Yang told reporters that after the current mainstream WiFi solution devices are in the majority, the network of the entire family gradually becomes paralyzed, prompting many manufacturers to make a new Bluetooth MAX solution in time to realize the linkage of local scenes. These solutions are no longer human to actively control equipment, but automatic temperature adjustment through sensors, automatic adjustment of lights, automatic alarm solutions, etc., so that smart homes have moved towards the 3.0 era.

Optimizing product competitiveness and helping applications to be widely implemented

At present, smart manufacturers are more involved in smart homes. The intelligent layout of leading home appliance companies has also entered a stage of acceleration. For example, Midea Group’s whole-house smart solution empowers terminal retailing, and the “dual intelligence” strategy centered on “smart home + intelligent manufacturing” is driven by big data and AI. , to create new products of real smart home appliances with the goal of “no interaction”; Haier Zhijia quickly promotes the implementation of smart home scenarios, and realizes two-wheel drive for smart home appliances and industrial intelligence. In addition, mobile phone manufacturers are also stepping up the layout of the smart home field, such as Huawei, Xiaomi, vivo and so on.

When most smart home manufacturers are selecting models, one of the pain points is still the cost. Because a large number of chips are still dominated by European and American systems, there will be a relatively large cost threshold, so the current selection has higher requirements for device cost. The domestic traditional industry technology has matured, and its original production cost has been reduced to the extreme, and the gross profit margin is not high due to the fierce market competition. If the traditional equipment is intelligently transformed, and WiFi or Bluetooth solutions are added, the hardware cost will increase by at least 30% or even 50%. This is only the hardware cost, and the soft input cost may be higher.

Lu Mochen, senior manager of Shenzhen Heertai Intelligent Control, said that at present, some domestic device manufacturers are growing rapidly, especially in the field of smart home, the cost of many devices is also gradually falling, and some foreign chip manufacturers are also quite competitive.

Product competition continues, and the smart home market is really waiting

Xiao Bingyi, general manager of Shengquan Technology, believes that the focus of smart homes is ease of use and stability, but now a pain point is the combination of the entire system, and there is still room for the price. In terms of reality, smart home manufacturers now tend to use domestically produced devices. The first one is that foreign delivery is very unstable. In fact, it is out of stock, or else the price will increase. Another is that in recent years, the quality of devices including Taiwan-based devices has been greatly improved.

Shi Shuizheng told reporters that the cost-effectiveness of the products emphasized by the device will become higher and higher, and the degree of concentration on it will become higher and higher. He hopes to have more mechanisms and higher integration. Bluetooth, fingerprint, algorithm, touch voice etc. are integrated into a chip.

In addition, smart lighting is a very important part of smart home, because after years of exploration, it is found that the lamp is basically the most frequent device in the entire daily control. And especially in the case of Bluetooth MAX, smart lighting acts as the identity of the smart home network. However, smart lighting has not been implemented on a large scale at present.

Liu Yang believes that the reason why smart lighting has not been implemented on a large scale is that there are still big problems in its maintenance and installation. For example, in the early stage, everyone used the overall distribution network of WiFi, which made the experience very bad. Although the control achieved stability, its network distribution process was still very complicated. Therefore, Bluetooth MAX is very advantageous. Because the mobile phone can realize one-click search and one-click network configuration, networking is very simple. In addition, it is easy to install and maintain to solve the troubles of manufacturers, which greatly reduces the cost and can better promote the intelligent lighting solution.

Xiao Bingyi believes that there are two main reasons, one is wire, the production can reduce a lot of consumables, and it is very important to achieve green and environmentally friendly functional products. Another is healthy light. Because there was a splash screen when there was lighting before, it was very bad for users, so Shengquan produced related products, which can reduce the splash screen and provide healthy lighting.

There is a huge gap between domestic and foreign markets, and domestic market confidence is often

According to relevant reports, in the US market, the application ratio of smart home has exceeded 90%. That is to say, at least one item in the home of the American people is a smart lighting lamp, or a smart bathroom fan and a smart range hood. The proportion of households in Europe is also very high, and the market application exceeds 80%.

At present, most of the domestic smart home smart product applications are combined with mobile phone manufacturers, such as Huawei, Xiaomi, OPPO, vivo, all have their own ecosystems, and produce smart products such as smart door locks, smart speakers, and TWS headphones. Market conditions are relatively decent. Data show that in 2019, China’s smart home market shipments reached 208 million units, and it is expected to reach 215 million units in 2020. China’s smart hardware shipments are generally increasing year by year, with an average annual compound growth rate of 9.9%. In 2019, shipments were 770 million units, a year-on-year increase of 21%. From 2014 to 2019, China’s smart hardware terminal product shipments generally showed a year-on-year growth trend, with an average annual compound growth rate of 9.5%. This year’s “Double 11” has just kicked off, and the sales of smart speakers from Baidu, Ali and Xiaomi have hit a new high.

Product competition continues, and the smart home market is really waiting

Lu Mochen said: “At present, there is still a considerable potential growth trend in the domestic smart home field, and we are more confident in the smart home market, including that the country is now advocating a large internal circulation, and Heertai is the key layout direction. , the domestic market is also very important now.”

He also said that compared with foreign products, domestic products are not much different in terms of function, such as domestic smart curtains, smart lights can also change temperature and color, control lift and so on. Even many foreign smart home products or smart wearable products are manufactured, produced and even designed and exported by many companies in the Chinese domestic market. He added: “The reason why the domestic smart home market has not yet emerged, I think it is mainly a matter of consumption concept. With the continuous improvement of national economic income, the domestic market will further close together like European and American countries. Another part may be consumption. The population of this part of the smart home is still gradually increasing.”

At present, in the deep integration of the Internet and smart home technology, the market competitiveness of smart home products is becoming more and more obvious. Xiao Bingyi believes that since it is a home, the first one must be more intelligent, and the second one must be safer. Shishui Zhengzhi believes that, first of all, there must be a certain degree of versatility, and everyone can use it. Another is to have some rapidly developed products, so that engineers can start developing new products faster.

Epilogue

It is predicted that the smart home market in Asia will grow to US$26 billion by 2022 and US$115 billion by 2030, accounting for more than 30% of the global market. China will be the key to Asia’s growth. As far as the current stage of smart home is concerned, the intelligent stage of “AI+IoT” will show continuous and long-term development potential. Today, unique smart home products will be more popular with modern people. The concept of smart home has also spread rapidly in people’s cognition, and the new generation of consumers has gradually increased. It is undeniable that the future market of smart home will usher in a new era.

At present, smart products have been rapidly promoted in the market, and products such as smart light control, smart speakers, and smart refrigerators have entered the homes of ordinary people. Especially in the era of AIoT, the smart home market is eagerly awaiting.

At present, smart products have been rapidly promoted in the market, and products such as smart light control, smart speakers, and smart refrigerators have entered the homes of ordinary people. Especially in the era of AIoT, the smart home market is eagerly awaiting.

In the era of AIoT, the smart home industry has entered a golden age. Relevant enterprises are actively deploying the smart home market and producing smart products that are favored by consumers. In order to further strengthen the exchange of products, technologies and solution applications between enterprises, Dabit Information successfully held the 2nd (Shenzhen) AI+IoT and Smart Home Technology Seminar on November 6, 2020, to build a platform for the smart home industry. The valuable information platform has attracted many industry colleagues to attend the conference.

A collection of products and solutions, some companies have made considerable progress

In this seminar, major exhibitors brought their latest products and solutions to the show, attracting many colleagues in the smart home industry to come to exchange and learn. DBT reporters interviewed some exhibitors.

Relatively speaking, the current mainstream solutions for smart home design are mostly discrete solutions, such as mainstream smart door locks, as well as TWS headsets, smart speakers, and smart lighting. Especially for smart door locks, its portability will become higher and higher. Smart speakers are also getting better and better in terms of sound effects, interacting with mobile phones and bringing some new experiences to people.

Product competition continues, and the smart home market is really waiting
Seminar enterprise Display area

The reporter learned that for intelligent lighting, Shengquan brought products that realize the control of lights through mobile phone Bluetooth and MCU. Its feature is that it can control a large series of LED color screens with only one wire, which is equivalent to a fully intelligent state. Xinwang Micro brought a single group of low-power MCU and a high-performance and high-computing MCU used in smart door locks at this meeting.

Liu Yang, sales manager of Jingxun Software in South China, introduced to reporters that Jingxun’s market-breaking smart classroom solution realizes infinite control with ultra-low latency through mobile phone Bluetooth, and achieves extremely fast installation and one-click scan code replacement; In the case of AI control, it also helps manufacturers solve the pain points of maintenance and installation.

It is understood that Foshan Lighting is not just a lamp, it also combines a lamp with a smart speaker, and also realizes wireless charging, so that the lamp is no longer just a lighting function, but has more rich functions, truly realizing wisdom. illumination.

With the advent of the AIoT era, smart homes have made certain breakthroughs, and related companies have also made certain achievements in smart homes.

The reporter learned that regarding the combination of AI and IoT, Shenzhen Heertai has already begun to deploy an Internet platform about five or six years ago. Especially in the past two years, the growth rate of the market and technology has been continuously improved. For the smart home field, Heertai has set up a smart home business unit, and plans to intervene in AI and IoT controllers from the products that employees wear and use in their daily lives. For example, socks, shoes, clothes, hats, chairs, tables, etc. worn in daily life will be added to the controller with the development in the future. After these controllers are added to employees’ daily wearables, they will collect relevant daily data as the hardware and data foundation for future AI big data operations.

Shi Shuizheng, the market development manager of Xinwangwei, said that smart home is the market direction of Xinwangwei’s key development. For smart homes, Xinwangwei is currently developing some products related to Bluetooth, and it will be deployed in the future as the application of Bluetooth becomes more and more extensive.

Liu Yang told reporters that after the current mainstream WiFi solution devices are in the majority, the network of the entire family gradually becomes paralyzed, prompting many manufacturers to make a new Bluetooth MAX solution in time to realize the linkage of local scenes. These solutions are no longer human to actively control equipment, but automatic temperature adjustment through sensors, automatic adjustment of lights, automatic alarm solutions, etc., so that smart homes have moved towards the 3.0 era.

Optimizing product competitiveness and helping applications to be widely implemented

At present, smart manufacturers are more involved in smart homes. The intelligent layout of leading home appliance companies has also entered a stage of acceleration. For example, Midea Group’s whole-house smart solution empowers terminal retailing, and the “dual intelligence” strategy centered on “smart home + intelligent manufacturing” is driven by big data and AI. , to create new products of real smart home appliances with the goal of “no interaction”; Haier Zhijia quickly promotes the implementation of smart home scenarios, and realizes two-wheel drive for smart home appliances and industrial intelligence. In addition, mobile phone manufacturers are also stepping up the layout of the smart home field, such as Huawei, Xiaomi, vivo and so on.

When most smart home manufacturers are selecting models, one of the pain points is still the cost. Because a large number of chips are still dominated by European and American systems, there will be a relatively large cost threshold, so the current selection has higher requirements for device cost. The domestic traditional industry technology has matured, and its original production cost has been reduced to the extreme, and the gross profit margin is not high due to the fierce market competition. If the traditional equipment is intelligently transformed, and WiFi or Bluetooth solutions are added, the hardware cost will increase by at least 30% or even 50%. This is only the hardware cost, and the soft input cost may be higher.

Lu Mochen, senior manager of Shenzhen Heertai Intelligent Control, said that at present, some domestic device manufacturers are growing rapidly, especially in the field of smart home, the cost of many devices is also gradually falling, and some foreign chip manufacturers are also quite competitive.

Product competition continues, and the smart home market is really waiting

Xiao Bingyi, general manager of Shengquan Technology, believes that the focus of smart homes is ease of use and stability, but now a pain point is the combination of the entire system, and there is still room for the price. In terms of reality, smart home manufacturers now tend to use domestically produced devices. The first one is that foreign delivery is very unstable. In fact, it is out of stock, or else the price will increase. Another is that in recent years, the quality of devices including Taiwan-based devices has been greatly improved.

Shi Shuizheng told reporters that the cost-effectiveness of the products emphasized by the device will become higher and higher, and the degree of concentration on it will become higher and higher. He hopes to have more mechanisms and higher integration. Bluetooth, fingerprint, algorithm, touch voice etc. are integrated into a chip.

In addition, smart lighting is a very important part of smart home, because after years of exploration, it is found that the lamp is basically the most frequent device in the entire daily control. And especially in the case of Bluetooth MAX, smart lighting acts as the identity of the smart home network. However, smart lighting has not been implemented on a large scale at present.

Liu Yang believes that the reason why smart lighting has not been implemented on a large scale is that there are still big problems in its maintenance and installation. For example, in the early stage, everyone used the overall distribution network of WiFi, which made the experience very bad. Although the control achieved stability, its network distribution process was still very complicated. Therefore, Bluetooth MAX is very advantageous. Because the mobile phone can realize one-click search and one-click network configuration, networking is very simple. In addition, it is easy to install and maintain to solve the troubles of manufacturers, which greatly reduces the cost and can better promote the intelligent lighting solution.

Xiao Bingyi believes that there are two main reasons, one is wire, the production can reduce a lot of consumables, and it is very important to achieve green and environmentally friendly functional products. Another is healthy light. Because there was a splash screen when there was lighting before, it was very bad for users, so Shengquan produced related products, which can reduce the splash screen and provide healthy lighting.

There is a huge gap between domestic and foreign markets, and domestic market confidence is often

According to relevant reports, in the US market, the application ratio of smart home has exceeded 90%. That is to say, at least one item in the home of the American people is a smart lighting lamp, or a smart bathroom fan and a smart range hood. The proportion of households in Europe is also very high, and the market application exceeds 80%.

At present, most of the domestic smart home smart product applications are combined with mobile phone manufacturers, such as Huawei, Xiaomi, OPPO, vivo, all have their own ecosystems, and produce smart products such as smart door locks, smart speakers, and TWS headphones. Market conditions are relatively decent. Data show that in 2019, China’s smart home market shipments reached 208 million units, and it is expected to reach 215 million units in 2020. China’s smart hardware shipments are generally increasing year by year, with an average annual compound growth rate of 9.9%. In 2019, shipments were 770 million units, a year-on-year increase of 21%. From 2014 to 2019, China’s smart hardware terminal product shipments generally showed a year-on-year growth trend, with an average annual compound growth rate of 9.5%. This year’s “Double 11” has just kicked off, and the sales of smart speakers from Baidu, Ali and Xiaomi have hit a new high.

Product competition continues, and the smart home market is really waiting

Lu Mochen said: “At present, there is still a considerable potential growth trend in the domestic smart home field, and we are more confident in the smart home market, including that the country is now advocating a large internal circulation, and Heertai is the key layout direction. , the domestic market is also very important now.”

He also said that compared with foreign products, domestic products are not much different in terms of function, such as domestic smart curtains, smart lights can also change temperature and color, control lift and so on. Even many foreign smart home products or smart wearable products are manufactured, produced and even designed and exported by many companies in the Chinese domestic market. He added: “The reason why the domestic smart home market has not yet emerged, I think it is mainly a matter of consumption concept. With the continuous improvement of national economic income, the domestic market will further close together like European and American countries. Another part may be consumption. The population of this part of the smart home is still gradually increasing.”

At present, in the deep integration of the Internet and smart home technology, the market competitiveness of smart home products is becoming more and more obvious. Xiao Bingyi believes that since it is a home, the first one must be more intelligent, and the second one must be safer. Shishui Zhengzhi believes that, first of all, there must be a certain degree of versatility, and everyone can use it. Another is to have some rapidly developed products, so that engineers can start developing new products faster.

Epilogue

It is predicted that the smart home market in Asia will grow to US$26 billion by 2022 and US$115 billion by 2030, accounting for more than 30% of the global market. China will be the key to Asia’s growth. As far as the current stage of smart home is concerned, the intelligent stage of “AI+IoT” will show continuous and long-term development potential. Today, unique smart home products will be more popular with modern people. The concept of smart home has also spread rapidly in people’s cognition, and the new generation of consumers has gradually increased. It is undeniable that the future market of smart home will usher in a new era.

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Author: Yoyokuo